Why choose a cashless system rather than a bank card for your event?

Among the challenges oforganization of an event, on-site payment management is central. Today, the question of cashless payment is becoming more and more acute in the face of the widespread use of contactless bank card payments.

As an event organizer, you are looking for a payment solution for your event Who is Secured and adapted to your specific needs. The cashless system, through the payment bracelet, the cashless card or other customizable supports, brings you numerous technical, operational and marketing advantages. Let's discover together why opting for a cashless payment system is a relevant choice for your event.

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Cashless payment: a payment solution adapted to all events

The cashless payment relies on the use of a cashless payment medium, generally a card or bracelet equipped with a NFC chip. This support, combined with a virtual wallet, allows participants to pay for their purchases at points of sale via a cashless mobile payment terminal. This technology can be adapted to all event formats: festivals, concerts, sporting events or even student evenings.

The cashless payment system is easily integrated into your organization, whether you are managing a large-scale event or a more confidential event. It offers a simplified checkout experience, fast and contactless, while ensuring centralized and secure management of financial flows.

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Economic advantages of cashless payment for the organizer

Increase in income and control of financial flows

Setting up a cashless system opens up new sources of income for you. Indeed, several levers can be activated:

• Activation or refund fees : Define these fees to cover the purchase of cashless supports. Activating the cashless wallet or requesting a refund of the remaining balance can generate additional income.
  
  
• Unclaimed amounts : Some of the participants do not request the reimbursement of the balance of their cashless card or payment bracelet. These unclaimed amounts then become an additional contribution for the organizer.
  
  
• Flexible pricing policy : The cashless payment system allows you to apply precise rates, without the constraint of making money or managing petty cash.
  
  
• Securing cash receipts : All transactions pass through a secure cash terminal, limiting the risks of theft or cash register errors. Cash no longer circulates on site, which reduces handling and potential losses.
  
  
• Customizable supports : Customizable cashless bracelets or logoed cashless cards offer valuable advertising space to sponsors or partners, generating additional revenue.
  
  

Reduction of banking costs and administrative simplification

A cashless payment system has bank fees that are generally lower than those of traditional payment terminals. For example, with Wilout, transaction fees remain limited to 1%, compared to an average of 1.75% for traditional bank card payments. This difference has a direct impact on the profitability of your event.

Your administrative management is also simplified: no need to manage currency stocks, invoices to the bank or manual reconciliations. All financial flows are automated via your cashless system back office, which frees up time for your teams and reduces the risk of error.

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Data analysis: a strategic asset for events

Real-time monitoring and advanced reporting

The cashless payment system centralizes all sales and consumption data on a single platform. From your back office, you have real time access to:

• Sales status at each point of sale or mobile payment terminal
  
  
• Detailed reports by product or by stand
  
  
• Inventory tracking
  
  
• The overall performance of the event via a synthetic dashboard
  
  

This data, which can be exported in PDF or CSV, facilitates accounting management, VAT reporting and compliance with tax obligations. You get a clear and accurate vision of the business, which promotes rapid decision-making andoptimizing your commercial strategy.

Identifying trends and adapting the offer

Thanks to thedetailed analysis of transactions carried out via the cashless payment system, you identify the most sold products, periods of high traffic, consumption habits. This follow-up allows you to adjust your offer in real time, to anticipate logistical needs and to improve the profitability of your points of sale.

This ability to analyze is invaluable in refining the programming, strengthening the attractiveness of the offer and retaining the loyalty of the participants of your event.

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User experience: the simplicity of cashless at the service of your participants

Simplified payment and reduced queues

Cashless payment, via a payment bracelet or a cashless card, offers a smooth and fast experience. Participants no longer need change or bank cards: all they need to do is show their NFC support on the cashless payment terminal to pay for their purchases. This simplicity significantly reduces waiting lines at bars, food stands or shops.

Transactions are carried out in a few seconds, which improves participants' satisfaction and encourages consumption. For a sporting event or a concert for example, this speed should not be overlooked.

Autonomy and transparency thanks to the virtual wallet

Each participant has a personal cashless space, accessible online or via a dedicated application. He can Recharge your virtual wallet at any time, consult the history of your transactions and request a refund of the remaining balance in a few clicks.

The cashless recharge can be done online before the event, and on site at cashless banks, or even directly on the event website thanks to a cashless widget. This autonomy promotes the engagement of participants and limits points of friction.

Cashless payment support: a real marketing tool

The bracelet, the card or any other customizable cashless payment medium become communication objects in their own right. Their personalization in the colors of your event or your sponsors extends the visibility of your brand well beyond D-Day.

These supports are sometimes transformed into collector objects, kept by the participants and shared on social networks. This virality contributes to strengthening the reputation of your event and to building the loyalty of your audience.

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Security and compliance

Centralization and traceability of flows

A cashless payment system centralizes all financial flows, and guarantees optimal traceability of each transaction. The risks of theft, loss or fraud are greatly reduced, as cash handling is disappearing.

The back office of the cashless system allows control in real time cash receipts by point of sale. You maintain control over all transactions, which facilitates accounting closure and the management of potential disputes.

Compliance with security and data protection standards

Les cashless payment solutions, like Wilout, incorporate the latest safety standards in terms of dematerialized payment and personal data management. NFC chip transactions are encrypted and access to the back office is secure.

You are thus responding to regulatory requirements while offering your participants an environment of safe payment.

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A cashless system tailored to your event

Suitable for all events

The cashless payment system adapts to all types of events: festival, concert, event fair, gala, sporting event, conference... The solution evolves according to the number of participants, the number of points of sale and the configuration of your site.

You choose the most suitable cashless payment methods (bracelet, card), the cashless recharge process (online, on site, via app) and the reimbursement methods. This flexibility allows you to offer a bespoke experience to your participants.

Customizing media and experience

The payment bracelet, card or any other customizable support are integrated into your visual identity. You value your sponsors, partners or institutional messages, while strengthening belonging to your community.

Personalization also extends to the user experience: choice of languages, access to exclusive offers, integration of specific functionalities (VIP access, access control, loyalty program, etc.).

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Full support for setting up your cashless solution

Technical deployment and team training

The implementation of a cashless payment system is accompanied by tailor-made technical support. Our project managers at Wilout ensure the installation of payment terminals, the configuration of NFC supports, the training of your teams and assistance throughout the duration of the event.

You benefit from a dedicated contact person, a responsive hotline and real-time monitoring tools to guarantee the success of your project.

Customer support and contingency management

In case of need, the customer support remains available to answer participants' questions, manage any cashless recharging or reimbursement problems, and ensure the smooth running of operations.

This responsiveness contributes to the satisfaction of participants and to the fluidity of the event.

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Why choose Wilout as a cashless payment system?

Wilout Propose a complete cashless payment solution, proven and adapted to all types of events. Our technologies are based on efficient mobile payment terminals, customizable NFC supports and an intuitive management platform.

With Wilout, you benefit from:

• Transparent and advantageous pricing
  
  
• A secure cashless payment solution
  
  
• Customized support, from the preparation to the end of your event
  
  
• Advanced analysis and reporting tools to manage your activity before, during, and after your event
  
  

Whatever the nature of the event you are organizing, our cashless system meets your challenges of simplified payment, security, profitability and user experience.

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Cashless, a strategic choice for your event

The cashless payment has become the payment solution for events most suited to current event requirements. It offers a simplified payment experience, centralized and secure management, additional revenue opportunities, and brand value.

By choosing a cashless payment system, you transform the management of your event and offer your participants a modern, reliable and attractive service.

To find out how Wilout can assist you in setting up your cashless solution, contact us right now or schedule a demo.