PlayAzur Festival
PlayAzur offers a better participant experience with Wilout
The PlayAzur Festival is the biggest geek culture convention on the French Riviera, taking place every year in Nice. We are pleased to have maintained this collaboration with the event since its inception, by providing them with our ticketing and access control solutions.
The need for reliable ticketing
Preparing to welcome more than 20,000 visitors every year in the space of one weekend, the PlayAzur Festival was looking for a ticket office that could support the attendance, both online and on site.
In 2017, his ambition was to maximize the digitalization of his sales. Our online ticketing solution made it possible to set up an effective pre-sale strategy: festival-goers who bought their tickets in advance online benefit from privileged access.
This strategy has paid off, as more than 50% of festival tickets are now purchased online, which simplifies the management of flows on D-Day.
Our functionalities made it possible to meet the challenges of the PlayAzur festival for its ticketing:
- Fast configuration : in less than 2 minutes, the organizer can configure his rates, put his tickets on sale and plan different sales periods.
- Easy to create rates : creating the various rates also only takes a few seconds! In addition, they can be arranged in groups, for example by day, in order to clearly distinguish them.
- Mini sales site personalized: The PlayAzur Festival was able to take ownership of our mini-ticketing site made available, by adding its information, images and the colors of its graphic charter.
- Options and modes : Our ticketing solution gives you access to additional functionalities such as sending invitations, generating promotional codes, or even sales periods.
The challenges of selling on site
Although a large proportion of ticket sales take place online, some more spontaneous participants still prefer buy their ticket on site. However, selling and publishing tickets on site faces several challenges to which our on-site sales counter Respond:
- Ease of installation : Our counters, in addition to being compact and finding their place anywhere, are very easy and quick to install. They require very few connections and configuration.
- Intuitiveness of the software : The sales software available on our tablets is very intuitive and easy to use. Staff and volunteers quickly become familiar with the interface.
- Speed and quality : Our thermal printers allow high quality, logoed concert tickets to be printed in one second on shiny and resistant cardstock.
Control of access to the event
When welcoming a large number of visitors, an effective access control solution becomes essential. Our solution of entry control allows the PlayAzur Festival to ensure security within its event, without keeping its participants waiting.
Here are the characteristics:
- Mobile terminals with ultra-long battery life
- Laser reading head capable of reading instantly any type of bar code
- Manual search option in the list of participants
- Dashboard updated live to observe the attendance at the festival
Thanks to the various dashboards of our solutions, the organizer was able to collect and see the evolution of his festival data: attendance, online and on-site ticket sales. All this information allows it to improve the reception of its festival-goers, with each new edition.
Over the years, a real bond of trust has been created between the organizer and Wilout. He got familiar with our tools, and we, at his festival!
