Additional ticket fees: what are they and how do you apply them?

As an organizer, you must be able to juggle between organizing your event calmly, satisfying the participants, and of course ensure the profitability of your event. La ticketing, whether online or physical, represents the main source of income for each paid event. However, the question of additional costs about event tickets often remains a source of questions, even reticence, while these help thousands of organizers amortize their expenses every day. What are these fees really for? How to justify them to your buyers? And what benefits can you get from it for your ticketing solution and your organization?

In this article, we provide you with all the answers to questions you may have about additional costs. We will discuss the definition of additional fees, their usefulness and concrete examples depending on the type of event you are organizing, then we will present the Wilout online ticketing solution, designed to meet your daily challenges.

Definition of additional costs

Les additional costs on event tickets represent all amounts that are added to the base price of the ticket at the time of sale. They appear in the basket, in addition to the base ticket price. They can generally be classified into three categories: ticketing fees, the service charge And the transaction fees. Each of these fees serves a specific function in the online ticketing value chain.

Ticket fees
The additional ticketing fees are used to cover the costs of online ticketing solution that you are going to use. These costs include access to the ticketing tool, sales management, sales management, payment security, generation of e-tickets or e-tickets, access to advanced functionalities (participant management, reporting, access control, etc.) and technical support. They can be expressed as a percentage of the ticket price or as a fixed amount per ticket.

Service fees
The service fees correspond to the support of the participant: managing reservations, customer assistance, sending confirmations, managing refunds or changes. These fees are also used to finance specific developments, the personalization of web ticketing or the integration of complementary modules.

Transaction fees
Transaction fees represent the banking and technical costs associated with online payment processing: fees from payment providers, securing financial flows, managing disputes or fraud. These fees represent an incompressible part of online ticket sales.

Each of these fees allows the organizer to rely on a reliable online ticketing solution, without having to worry about managing every aspect himself. They are essential for good ticketing management, and it is natural for buyers to contribute to these fees.

How do I use the additional fees and justify them?

The nature of the additional costs incurred by your event varies according to the type of event you are organizing. Indeed, the structure and expectations of participants influence the type of additional costs to consider, and how you justify them to your audience.

Access to event management platforms can lead to fTicket fees and important services. These often provide essential tools: the management of participant flows, access control, multi-pricing (day pass, weekend pass, VIP...), for example, for the management of a festival or a concert, which are quite similar.

A ticket office for a concert can offer various rates depending on the categories, manage access accordingly, and generate partner invitations. The additional costs here cover all the customization of the interface, the sending of e-tickets, the management of waiting lists and technical support throughout the duration of the event. In other cases, such as for sports matches for example. The additional fees are used to finance online booking, automatic placement, and the issuance of detailed reports. A sports club can thus sell tickets for each sports match, manage the annual subscriptions of its members and secure its premises by covering these costs.

The Wilout online ticketing solution

Wilout is online ticketing for all your events : designed to adapt to all specificities, and all sizes. Our platform offers a ticketing tool that is very easy to handle, which allows you to create, personalize and sell tickets in a few minutes, with no particular technical expertise. In addition, you can test for free our tool by creating your first event. Our solution is without subscription or commitment.

Ergonomic interface:

Our online ticketing solution has a clean interface and easy to handle. Easily find the tabs of the various configuration pages, and previews of your latest sales performance on your dashboard. This management interface will accompany you at every stage of your event: from creation of the ticket office and the configuration of prices, up to the monitoring of your sales and exporting your data.

Price configuration:

With the ticket office Wilout ONLINE, you have the option of customizing each rate with additional options and modes :

• Sales period : Set up the sales period during which a certain type of ticket can be sold. For example, set the Early Bird ticket sales period, without having to worry about stopping it manually.
• Promotional codes : Give your participants exclusive discounts through promotional codes
• Custom forms : Create custom forms to get to know your audience better. This feature is very useful for courses and workshops, or even sports club subscriptions, in order to collect specific information about your members.
• Stock limits : Set a maximum number of tickets to sell. For example, limit the number of VIP accesses to make them even more exclusive.
• Additional fees : you can add additional fees (or service fees) to your tickets, often in the amount of 1 to 2€. These costs help to cover the organizer's expenses related to ticketing management.

Wilout creates and regularly updates its functionalities to adapt to everyone's needs.

Transparent pricing:

Wilout applies a advantageous pricing for all organizers: no charge for free events, and Reduced commissions and fixed for paid events. You only pay if you sell your tickets, and you then have complete control over your budget and your margins.

Dynamic dashboard:

Thanks to the management interface, you can manage your participants in real time. You are accessing a dynamic dashboard which shows the evolution of your sales, as well as demographic statistics. This allows you toadjust in real time your marketing strategy and to change your rates.

Secure participant data:

Secure your participants' data is the essential point of online ticketing. Wilout does not use or sell your participants' data. You remain the owner of your information, which guarantees confidentiality and compliance with current regulations.

Interconnected ticketing:

La online ticketing is the tool at the heart of solutions Wilout. These technologies cover all the needs for your events: online ticketing and on-site sales counter, cashless solution And their customizable payment support, and solution of access control. Use all or part of these solutions to ensure the best possible outcome of your event.

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To summarize, the additional costs are a good way to cover your ticketing management fees online, and on site. These are not included in the ticket price, and appear in the basket at the time of order.

Do not hesitate to explain these costs to your audience, and to reassure them. Attendees will appreciate knowing what these fees are for, in full transparency.

Finally, choose your technical ticketing platform carefully: Wilout provides you with a solution that is easy to use and that adapts to the specificities of your event. You keep control of your additional costs by defining them yourself, you make the management of your sales and your participants more fluid, and you promote your event to your audience.

Whatever type of event you are organizing, Wilout helps you sell your tickets, manage your reservations, your accesses and your participants, by simplifying your daily life as an event organizer thanks to powerful functionalities. Your additional costs thus become a key element in the organization of your event project, and the satisfaction of your participants.

Try it for free our solution now by creating your first event, or contact us to tell us about your project. Our teams will be happy to discuss with you!