Presenting your event through Storytelling

Why not tell the story of your event! To do this, nothing is more effective than the use of the famous Storytelling! In addition to making you stand out, it also allows you to establish a link with your participants. In this article, we'll look at how narrative history can be used for better present your event and thus seduce your participants.

But what is storytelling?

Storytelling is the art of telling stories, it is a Marketed story which traces, in a more or less faithful and romantic way, that of your event or organization. For several years now, Storytelling has made a stunning entry into the marketing campaigns of the majority of renowned French companies. Very trendy on social networks, it allows you to create a universe that is unique to you and that will be able to seduce your participants.

Storytelling works according to the main principles of vicinity, The emotion And theidentification. First of all, telling a story brings people together because you are creating a certain complicity with your participants. Our emotions are associated with experiences and therefore leave a imprint. Moreover, it has been shown that we remember a story more easily, with its morality and values, rather than facts without a story. As a result, a participant sensitive to your message, will hold it more easily.

Finally, Storytelling will be based on a reality, a lived experience, testimonies, anecdotes. So this story is meant to be more sincere and honest! So, the difference between a classic marketing campaign and Storytelling is that Storytelling does not impose anything, it tells.

The history of your event

A story is also oriented according to your target audience. So, identify the profiles of your participants. To do this, do not hesitate to use the data that Wilout makes available to you. Indeed, once your ticket office is created on Wilout, you will have access to a Backoffice intuitive. The latter will give you access to the data of all your participants such as the demographic and geographic distribution.

Your event should be at the center of your Storytelling. However, remember, your participants are part of your story. Take the experiences shared with them as a source of inspiration! You will thus create a lasting bond with these but also a feeling of trust and Of authenticity

Your participants have been studied, it's up to your event to sift through! The latter represents you. So you have to take a look at yourself. So start by asking yourself the right questions to write your story: why did you create this event? When and where did you organize it? Have you always been an event organizer? If not, what were you doing? What is the objective of the event? Did you have problems launching your event? Who are your participants? What are your ambitions for the future?

The Communication

With this tool, you will have a guideline. This will boost your marketing communication because your participants will grasp your message more quickly and recognize you at a glance. Also, a story inspires, transport your participants and invite them to take part in your adventures! Tell, for example, small anecdotes on your social networks about what is happening behind the scenes will allow you to humanize what you put in place.

Once Storytelling is done, the point is to include it in your communication every time you interact with your participants!

Whether via your website, your social networks or your Wilout mini-site, every opportunity is a good time to add a chapter to your story! In short, be present on the internet ! In fact, the digital campaigns quickly create engagement with the possibility of sharing, the speed of dissemination of information and the ease of surfing the Internet. Maybe your event will go viral!

The advantage of launching your Storytelling digitally is that you can easily measure its impact in real time! So, to create your story, be attractive, make your Storytelling engaging so that it arouses curiosity. It will have more impact when communicating.

We could be a part of your story!

‍