Take advantage of lockdown to survey your participants

Take advantage of this slow period of confinement and the ban on all events, to survey your participants. Indeed, who says confinement does not mean to cut himself off from all communication so do not hesitate to ask them lots of questions!

Why?

Asking questions allows, in the first place, to collect data. Subsequently, this data will allow you to do Evolve your event by identifying the expectations of your participants. In addition, by sending a surveying you maintain a link with your participants and therefore with your event.

In addition, it will allow you to better understand your future event. Indeed, if you notice that there are a lot of participants on your Facebook event for example, but that in the end, there are not many tickets sold on your box office, then you may need to dig into the side of registrants who finally give up participating.

In short, The form allows you to get fast results at a lower cost. This will allow you to respond precisely to the new expectations of your customers. This is therefore a crucial step that should not be overlooked during its implementation.

The form

To encourage your participants to participate in the survey, create an intuitive questionnaire that is easy to understand and complete! Send this questionnaire by email in the form of Newsletters and include a button that links directly to your survey.

To create a form, use Google Forms or TypeForm. These two tools are fun for both you and your participants!

The results of the survey

Once you have obtained all the results, all you have to do is analyze and sort them. Indeed, the results will allow you toadjust your benefits and develop an adapted strategy to these new expectations. Afterwards, you can possibly communicate your changes on social networks to unite your community and show that you are interested in them.

5 sample questions:

1. How did you find out about our events?
2. Why did you participate?
3. What artists would you like to see at the next edition?
4. Did you participate in online events during the first lockdown?
5. If we are organizing an online event, what would make you want to participate?

Did you send your forms? Choose your ticket office now !