Live Streaming in events

You have just chosen the solution Wilout to sell your tickets online. Your event is now fast approaching, but a question arises: what tool should you use to boost its visibility? Look no further, live streaming is what you need. ‍

Live streaming, right?

It is simply a method consisting of Transcribe an event in video format, live, on the internet via social networks. It is a tool particularly appreciated in the field of events because it allows instantaneity, a phenomenon so much sought after by Millennials and Generation Z in constant search of proximity to their favorite brands or businesses. With Live streaming you choose novelty by modernizing and revitalizing your image!

Does live streaming bring real benefits?

Well yes! And there are a lot of advantages, but here is a small non-exhaustive list that will surely help you adopt the idea:

Live streaming offers you the opportunity toExpand your audience but also to internationalize your event. Indeed, your live is publicly visible because it is posted on the internet. You are therefore arousing the curiosity of billions of Internet users, that is to say of potential customers!

Imagine the scene: you trigger a live stream on Facebook for your music festival on the French Riviera. The event was a hit. Those who are on site know it, but what about the others? Why wait to see the participants go home and tell about their evening when you have the opportunity to share it and trigger a wave of emotions immediately? The people on site are thrilled and those who couldn't come curse themselves for not having managed to get hold of your tickets.
Thanks for the live streaming!

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This device also creates a sense of belonging because it creates a Impression of exclusivity among users, which increases their interest in the event in question. Internet users feel involved without being physically present at the event thanks to the space dedicated to comments and sharing the live stream. The Internet user is transformed into a real ambassador of the event.

In addition, it is the flagship tool for humanizing your business: with Live streaming you are choosing an authentic and unfiltered discourse. In other words, you promote transparency and consumers love that! So your reputation will skyrocket..

Finally, starting your Live before the event allows you to show your customers behind the scenes of the event, not to mention the desire you give others to buy your tickets and participate.

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Let's talk about the risks of Live Streaming:

Even though live streaming is a fabulous tool, nothing is ever perfect. The biggest risk remains the inability to manage what instantaneity creates. By sharing your event immediately, you take the risk of not having control over its content and the few technical problems arising at that time can therefore be seen and relayed very quickly.

Let's take an example: you organize a musical event such as a concert and choose to share it via Facebook Live. If, at some point, the lasers illuminating the scene go off and don't turn on again until 7 minutes later, you can be sure that all Internet users will know about the incident because you had no way of hiding it from them.

In addition, some users of Live applications are so involved in the event that they get out of control in the comments area and may, by their words, offend or shock certain people without you being able to do anything about it. You are therefore no longer in control of the image that your Live Streaming gives off to your Internet users. However, the solution ofHire moderators to monitor the chat can help alleviate this problem.

This tool can therefore be dangerous for your reputation because sometimes generates uncontrollable viralities from the point of view of your communication that can, in the long run, damage your reputation.

It is therefore essential to choose a trustworthy person, such as your community manager, to carry out your live and publish it with confidence.

What are the tools for live streaming?

Setting up Live Streaming is simple and allows you to bear low costs.

Indeed, as said before, by opting for Live streaming you have chosen to be transparent with your customers: by instantly filming your event from a smartphone or tablet, there is no need for video editing knowledge and there is no loss of time when editing it!

All you need is an internet connection, a phone with a camera and then publish your content on social networks such as Facebook Live, Twitch, Snapchat, IGTV or even YouTube Live. This allows your subscribers to be notified when your live is launched and to be able to comment on your broadcast live.

In addition, there are also platforms specialized in Live Streaming such as Periscope, designed primarily for Twitter users.