Integrate social media into your event marketing strategy

Today, it is through social media that spectators experience their event. It therefore seems impossible to promote an event without using social networks. However, the difficulty lies in the good use of these. This is why you should not neglect any of the 3 stages of the organization (before — during — after) of your event, which must be integrated with social media.

Without further ado, we offer you advice in order to manage and organize the promotion of your events on social media.

1. Before the event :
Adapt the distribution channels to your target

To begin with, it is essential to define the target audience you want to reach through your event. Segmenting your audience according to their socio-demographic criteria (gender, age, profession) will allow you to design a targeted marketing campaign. As a result, you will be able to establish a promotion plan on social media in which the distribution channels will reach your target.

The choice of social networks on which you will communicate will depend on your target profiles but also on the theme of your event. For example, the organizer of a Jazz Festival will favor social networks such as Facebook and Instagram where visual content takes precedence. In addition, the organizer of a trade show will find it more appropriate to use a network such as Linkedin to reach its target audience.

Manage your participants on Facebook

Before the event, the importance is to federate and develop your community by communicating on networks. But it is also a key moment to manage the organization of your participants and announce the opening of pre-sales. Latest news, the Wilout ticketing platform offers you the possibility to sell your tickets on your Facebook Page. This way, your subscribers will be able to buy their tickets directly on your official Facebook page, without being redirected to another site.

A simplified customer experience that will delight your fans!
Learn how to integrate a ticket office on Facebook. 

2. During:
Highlight your participants and interact with them

The aim is to share content in real time. On the day of the event, it is important to relay information on social networks. In particular, consider broadcasting live videos, interviews with artists, speakers, and participants. Live video, available on Facebook, Instagram and Twitter, has become an essential marketing tool. You can also schedule a Live to create enthusiasm among your Internet users, and therefore, increase your audience.

3. After:

Maintain the link with your community

Is your event coming to an end and you thought (finally) you were done with social media? That is almost the case! However, do not make the mistake of neglecting the final step: the “After event”. It's about maintaining the link created with your beautiful community. Take the opportunity in particular to broadcast an Aftermovie and photos on social networks and your website. An Aftermovie is a video that summarizes the atmosphere of your event in a few minutes. It's a great way to remind your participants of the good times and highlights. It also makes it possible to arouse the interest of your future participants for an upcoming edition.

Evaluate the effectiveness of your social media campaign

Finally, it is essential to measure the effectiveness of your social media campaign. Bitly, free and easy to use is a tool that allows you to know the performance of your social networks. It will reduce and personalize an important URL (for example your online ticket office) in order to determine from which social network the user came to your site.

As you will have understood, this tool is a real ally in evaluating the social networks that generate the most audience.

‍

You now have the key steps for social networks to benefit the success of your future event.